Privacy Policy

Privacy Policy

This site is operated by ETCH'D LLC, and its affiliates, subsidiaries, and parent companies (hereafter collectively referred to as “we,” “us,” and “our” through this Privacy Policy). This notice describes our Privacy Policy. Our Privacy Policy is designed to advise you about how your Personal Information (defined below) is collected, used, and shared when you visit or make a purchase from (the “Site”). By visiting this Site, you are accepting the practices described in this Privacy Policy.


When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

  1. How Information is Collected:

When using our Site, we may collect your Personal Information through the use of cookies, log files, web beacons, tags, pixels or other technology.

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
  1. How Your Personal Information Is Used:

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • For the purposes for which you provided it
  • To communicate with you;
  • To process and respond to your inquiries
  • When in line with the preferences you have shared with us, to send you alerts or other communications via SMS messages or other media or networks;
  • For internal research and reporting
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

100 Thieves may offer you the ability to receive newsletters or marketing periodically by email about our products and services, and the products and services of 100 Thieves affiliates. You can stop receiving further newsletters or marketing emails by unsubscribing from the link in the footer of each email we send to you. In the event you opt-into receiving SMS/MMS marketing messages from us, such programs shall be governed by our Terms of Service.  

  1. Sharing Your Personal Information:

We share your Personal Information with third parties, such as Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may share your Personal Information with vendors, sponsors, and business partners.

All Information publicly through the Site (if applicable) it may be viewable by other users of these sites and we cannot prevent further use of the personal information by third parties.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

  1. Behavioral Advertising:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can learn more about opting out of targeted advertising by using the links below:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: Please note, our ad platforms include TikTok which has made targeted ads mandatory for all users and cannot be opted out of.

  1. Our “Do Not Track” Policy:

Although we respect and value your privacy, please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

  1. Your Rights for Residents Outside of the United States:

If you are a European Economic Area (“EEA”), United Kingdom or Switzerland resident, your privacy rights are not governed by this Privacy Policy.

Additionally, if you are a visitor to our websites or other online products and services from outside the U.S., we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests described above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

  1. Your Rights Under California Law:
  1. California Consumer Privacy Act (“CCPA”): If you are a California resident, you have the following specific privacy rights:
  • You have the right to request a report showing the Personal Information collected, shared, and sold about you in the past twelve (12) months;
  • You have the right to request that we delete any of your Personal Information we have collected from you (subject to certain limitations set forth in the CCPA); and
  • the right to opt-out of the sale of your Personal Information.

We shall not discriminate against you based upon the exercise of any of the above rights. You or your authorized agent may submit a request to exercise any of the above enumerated right by contacting us in accordance with the Contact Us section of this Privacy Policy.

  • California Privacy Rights for Minors: If you are a California resident and under the age of eighteen (18), you have the right to view, correct or delete any Personal Information provided by you or publicly posted by you. You may do so by contacting us in accordance with the Contact Us section of this Privacy Policy.
  • The California Privacy Rights Act. Higround does not meet any of the legal thresholds which would subject Higround to the California Privacy Rights Act.
  1. Our Data Retention Policy:

When you place an order through the Site, we will maintain your Order Information for our records unless and until you request we delete your Personal Information in accordance with this Privacy Policy. As an exception, we will not delete your Personal Information where we still have a legitimate interest to use your Personal Information, such as enforcing our Terms of Service, resolve disputes, or otherwise comply with legal requirements. In any event, your retained Personal Information under this Section shall not be used for any other purpose. For the avoidance of doubt, we shall not retain your Personal Information longer than necessary for the purposes outlined in this Privacy Policy.

  1. Changes to Our Privacy Policy:

We reserve the right to update or otherwise change this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. Any such updates or changes will be effective immediately upon being posted, unless otherwise stated in the change.

  1. Contact Us:

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at